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Business Value Proposition
Establishing and clarifying what the company produces and sells at this moment in time provides a basis for developing procedures and curriculum. Recognizing that this value proposition will change over time, a set of criteria are established for future evolution.

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The entire organization needs to continually morph, change, and adapt to increasing complexity in the marketplace and the operating environment, so, in the course of differentiating the organization, defining its business Value Proposition becomes essential. Here the leadership looks at the organization’s differential advantage in the marketplace, examines current and potential future economic engines realizing that these will change over time, and sets the standard for what the organization will be in the future – recognizing that the limits placed now will be the horizon for future development. 

In the process it becomes clear that increasing economic value requires ongoing renewal of the value chain, and will require a systematic renewal of economic engines as they decay in a changing environment. These changes require high levels of human development, enabling leaders and all levels of employees to adapt and implement new strategies with minimum stress and loss of productivity, so the value proposition includes high levels of both economic and human development factors.


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